Chennai, Tamil Nadu

One person, from the brief to the final file.

I'm Kavin Arulraj. I design and edit for businesses in Chennai — logos and packaging one week, a website or a wedding film the next. Six years of it, and still the same setup: you talk to me, and I do the work.

I started with video. Cutting event footage for people who needed it back by Monday taught me pacing before it taught me anything about taste — you learn quickly which shot earns its three seconds when someone is watching over your shoulder.

Design came from the same clients. A restaurant that needed a reel also needed a menu, then a logo, then a sign board. Rather than send them elsewhere, I learned to do it properly: type, print specs, dielines, the parts that go wrong at the press rather than on screen.

Websites followed for the same reason. A brand that looks right on a card and falls apart on a phone is only half finished.

So now the three sit together, and that turns out to be the useful part. A logo I design gets applied by me on the packaging, the site and the video titles — nothing gets lost in a handoff, because there isn't one.

How I work

• I quote before I start

  Scope, price and delivery date in writing. The number at the end is the number we agreed at the start.

• I show work in context

  On a shutter, a shelf, a feed, a phone. Never floating on a white slide where everything looks fine.

• I say no to the wrong job

  If your deadline or budget doesn't fit what you're asking for, you'll hear it on the first call, not the last.

• You get the source files

  Editable files, every time. You're never stuck waiting on me for a small change two years later.

• One point of contact

  No account manager relaying your feedback. You message me, I answer, the change happens.

• I stay past delivery

  Printer queries, a resize, a file in another format — those are part of the job, not a new invoice.

What I can take on